Muse
Branding and packaging for a start up soap business, who make their soaps from the leftovers of a Jam making business. The concept behind the brand encourages the shower as place of daily ritual. A place to clean and a place to dream, meditate, think and take time for yourself. The concept comes from the client having the idea for the soap business in the shower, and that all your best thoughts occur in the shower. The logo is based on a combination of that lightbulb moment, and a water droplet.
